Website Design & Development

Optimized Nirmalaya’s website by improving product titles, SEO keywords, and descriptions to boost organic visibility. We also added A+ content on product pages, festival-based banners, clear CTAs, and smooth navigation to enhance the overall user experience and drive more conversions.

Homepage

A calm, spiritual layout featuring the Shark Tank banner, UGC, and BTS clips to build trust and emotional connection. Smooth navigation showcases Nirmalaya’s natural incense and eco-friendly puja essentials effortlessly.

Category Page

We refreshed the About Us page with a clean, story-led design that highlights Nirmalaya’s mission, founders, and impact — making it more engaging, trust-building, and SEO-friendly.

Product Page

We enhanced the Product Page with offers, A+ content, a product video, and a Shark Tank banner, plus related products for easy upselling — making the shopping experience more engaging and conversion-ready.

Social Media Management

Grew Nirmalaya’s presence with authentic, story-based content, highlighting its eco-friendly mission and divine fragrances. Through real product shoots, festive campaigns, and influencer collaborations, we achieved strong organic growth and engagement across platforms.

Social Media Creatives

We create real and engaging visuals for Nirmalaya by showing actual products and the experiences they bring, like incense burning or festive setups. Our creatives focus on educating the audience about the products and their benefits, highlighting offers, and keeping up with trending content. Every post is designed to feel authentic, relatable, and visually appealing, connecting the brand with its eco-conscious and spiritual audience.

Social Media & UGC Reels

We create short, engaging reels for Nirmalaya that showcase real product usage—like lighting incense, performing havan rituals, or setting up eco-friendly spiritual spaces. Each reel is designed with a simple script explaining the product’s benefits, ritual significance, or eco-friendly message. We also highlight offers and festive moments while keeping the content spiritual, educational, and visually appealing, helping the audience connect emotionally with the brand and boosting organic reach.

Performance Marketing

Ran targeted paid campaigns on Facebook, Instagram, and Google to boost Nirmalaya’s sales and visibility. Campaigns included awareness, traffic, and retargeting ads focusing on festive products, eco-friendly offerings, and bestsellers. Using creative visuals, short video ads, and strong offers, we captured attention and drove clicks. Through regular monitoring and optimization, we achieved a 5+ ROAS, increased website visits, and maximized conversions.

Marketplace

Grew Nirmalaya’s eco-spiritual presence on Amazon through authentic storytelling, optimized A+ content, and visually rich product listings — achieving strong organic visibility in the premium puja and home fragrance segment. Built emotional resonance with consumers through sustainability-driven messaging, highlighting products made from recycled temple flowers and 100% natural ingredients. Established Nirmalaya as a trusted, conscious Indian brand blending tradition, purity, and purpose on the world’s largest marketplace.

Key Results (Last 6 Months)

0%
Increase in Customer Acquisition
0%
Increase in Returning Customer
0%
Increase in Average Order Value
0%
Increase in ROAS
0%
Increase in Instagram Followers

Objective

  • Scale D2C sales while keeping the brand’s differentiator crystal clear: eco-conscious, temple-flower recycled, clean fragrance products (not “generic agarbatti”).
  • Increase AOV by pushing combos/gifting packs (festival + wedding + housewarming use-cases) and reducing single-item carts.
  • Improve conversion rate using their existing trust + offer framework (COD threshold, prepaid shipping benefit, free gift thresholds).

Challenge VS Our Strategy